ROI Calculator
Calculate return on investment for your marketing campaigns, Google Ads, Meta Ads, or any business investment. Get instant ROI percentage, net profit, and ROAS.
How It Works
Get started in seconds — no sign-up required
1
Enter Ad Spend
Type the total amount you spent on advertising or marketing.
2
Enter Revenue
Enter the total revenue generated from that campaign or investment.
3
Get ROI Instantly
See your ROI%, net profit, and ROAS calculated automatically.
✨ Why Use This Tool?
- ✓Calculate ROI for Google Ads, Meta Ads, or any marketing spend
- ✓See ROAS (Return on Ad Spend) alongside ROI
- ✓Color-coded results: green for profit, red for loss
- ✓Get instant interpretation: Excellent, Good, Break-even, or Loss
- ✓Copy results to share with your team or clients
- ✓100% free — no registration required
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Frequently Asked Questions
Everything you need to know
What is ROI and how is it calculated?
ROI (Return on Investment) measures how much profit you earned relative to your investment. Formula: ROI% = ((Revenue - Cost) / Cost) × 100. For example, if you spend ₹10,000 on ads and earn ₹30,000 in revenue, your ROI is ((30,000 - 10,000) / 10,000) × 100 = 200%.
What is a good ROI for marketing?
A positive ROI means you're profitable. Generally: 0-100% = low profit, 100-300% = good, 300-500% = excellent, 500%+ = outstanding. Email marketing averages 3,600% ROI, while Google Ads averages 200% ROI for businesses.
What is the difference between ROI and ROAS?
ROI (Return on Investment) measures net profit relative to total cost — it accounts for ALL costs including product costs. ROAS (Return on Ad Spend) only measures revenue relative to ad spend. ROI gives a complete profitability picture, while ROAS shows ad efficiency.
How do I improve my marketing ROI?
To improve ROI: (1) Track conversions accurately with Google Analytics or Meta Pixel, (2) A/B test ad creatives, (3) Optimize landing pages for higher conversion rates, (4) Use negative keywords to eliminate wasted spend, (5) Focus budget on best-performing channels.
Can I use this calculator for Google Ads ROI?
Yes! Enter your total Google Ads spend and the revenue generated from those ads. For a more accurate calculation, enter your product cost (COGS) separately to see true net profit after deducting both ad spend and product costs.